Over the course of 2020, you may have seen companies pushing explainer videos as “one of the most effective ways to get your message across” and what’s more, they charge a pretty penny to provide you with them.

In today’s post, we are going to be looking at the truth behind explainer videos, where they are useful, and why they may not be all that you are being told they are.

Ok, so let’s first of go on to say, explainer videos are great, but only when they are used in the right way. If you need one of these little animated videos, they serve a purpose to get across a brief message and are best left at between 20-30 seconds.

Now, you may be asking why is this? and the truth is simple. The time for explainers for everything your business does, was back in 2009 and since then, companies have stepped away from animated nonsense and want to put a real face in front of a camera.

Nowadays one of the most important things you can do, whether you are advertising, or looking to get across blog posts in different ways, is get a real person in front of a camera and add some sincerity to your message.

Why Do People Still Use Explainers?

Well, while it may sound harsh, it’s the same reason some people think the earth is flat, simply put, because somebody has convinced them they are useful.

If you don’t believe us, take a look at the facts, explainers are among some of the lowest types of videos viewed on YouTube and nowadays, even Facebook users are getting bored of seeing the same recycled rubbish floating around.

Should You Use One?

If you run a business, then absolutely, get yourself a 20-30 second explainer video that runs on your website, after all, we have, but really pay attention to how you use it.

Having a blog post converted into an animated video and paying £300 is absolutely crazy, you could invest a little more and give yourself a professionally edited and produced video that you can use to make a real impact on social media.

To Conclude

To finish off this post, we will simply leave you with this, you can pick up software for both “professional” voice over and explainer videos, together for less than £120 nowadays, and I am sure it won’t surprise you to find that, most of videos being peddled just come from this software.

The world is a crazy place at the moment, so be careful where you invest in your business, you may find that there are more professional and suitable options available.

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