Ok, so I know that this may sound quite harsh, to begin with, but do take the time to read on. Over the last three months, if you are a business owner, I want you to stop and think back to how many times you have either said or heard a fellow business person give in an think that this could spell disaster.
If you are honest with yourself, you will come to the conclusion that you have both heard and thought this on a number of occasions.
Well, in this post, I am going to tell you why it could be those words and that attitude that spell the biggest disaster for your business, and maybe, if you change just a few things, you’re business could actually be better and more successful than ever before.
The first thing that needs to be acknowledged is yes, the economy is very unstable at the moment, there will be no point in this post where I will deny this.
However, saying that, economic instability is often a great excuse for you little things go a little more and watching your business take a huge fall.
The simple truth is, the businesses that suffer the most at times like this are those that have stubbornness at the helm. Now, we all know a business owner who lives by the “if it ain’t broke, don’t fix it” mantra of old. Well, the trouble with this is, a lot of the time, a business can be broken and the owners don’t even know it.
What Is A Broken Business?
Ok, first of all, let’s take a look at what a broken business is. In most cases, many people would presume that a broken business is one that is making a loss, and yes, you would be right, but this isn’t the only thing that constitutes a broken business.
So, let’s look a little closer. If you have been operating for 20 years, and over the last 10 years you have seen the same steady profit, that’s good right? Well, no. You need to look a tad closer.
You should be looking at those businesses around you locally, in the same niche offering the same service, that have come in the last five years.
If these companies are thriving, then they are doing so with customers that should have been yours. Why aren’t they? Well, the answer is simple, it’s because your company didn’t adapt to change.
So, What’s The Solution?
To put things bluntly and simply if you take a long hard look around, you will find that while you may be the established business around, those new kids on the block are the ones that use times like this to take more customers, and most of them are probably the ones you aren’t serving during your panic.
Why can they do this? it’s because they live from a Darwin inspired motto and they adapt to survive.
The great thing is, it isn’t too late for you or your business and you still have the advantage.
If your business has been established for a long time, you have a reputation spanning back possibly before some of these guys were born, so you can boost your business by simply bringing yourself into the 21st century.
Nowadays, there are so many things you can look at. You don’t need so many people in house, you can outsource a lot of your in-house requirements to managed services and you can also start to take a fresh approach to marketing.
The truth is, sometimes all it takes is a little imagination, a push in attitude, and a leap of faith. Remember, the greatest things happen during the hardest times. One of the most profitable industries in the world (the film industry) is only what it is now because of the Great Depression.
If you are looking to make any small changes to your business, whether it’s managed services, SEO, or visual content marketing, here at PC Support Midlands, we are a one-stop-shop for everything you need to boost your business.